Insurance Agent Salary in De Pere, WI: $78,669 (2026)
Quick Answer:A full-time insurance agent in De Pere, WI earns a median $78,669/year (≈ $37.82/hour) in nominal terms for 2026 — projected from BLS OEWS 2025 (SOC 41-3021). Once you factor in De Pere's price level (7% below national, BEA RPP 93.4), that paycheck buys what $84,228 would nationally. Nominal pay sits 1.8% below the Wisconsin state average.
Based on BLS state-level estimates · View source
Insurance agents in De Pere, WI, can expect an attractive median annual salary of $78,669 in 2026, significantly higher than the national median of $64,522. This positions local insurance agent pay in De Pere well above the national average, with salaries ranging from $47,247 at the 10th percentile to $121,936 at the 90th percentile. These figures, sourced from estimates based on 2025 BLS data, show the potential for agents to build considerable wealth over time, especially through the compounding economics of renewals and residual income streams from established clients. Given De Pere's relatively competitive local job market, the financial opportunities for insurance professionals in the area present a strong incentive for both new and seasoned agents to cultivate their book of business effectively.
About the De Pere Market
Salary estimated from Wisconsin average ($62,000) adjusted for local cost of living.
Salary Breakdown
| Percentile | Annual | Hourly |
|---|---|---|
| Entry Level (P10) | $47,247 | $22.72 |
| Lower Range (P25) | $58,506 | $28.13 |
| Median (P50)(typical) | $78,669 | $37.82 |
| Upper Range (P75) | $100,696 | $48.41 |
| Top Earners (P90) | $121,936 | $58.63 |
Median Salary Position
21.93% above the national average
2026 Salary Percentile Distribution in De Pere
In De Pere, WI, the insurance agent salary spread from the 10th to 90th percentile is $74,689 (2026 est.). At $78,669, the local median is 21.93% above the national median of $64,522.
Salary Calculator
At 40 hours/week in De Pere: You'd be in the lower-middle range
How De Pere Insurance Agent Pay Compares
De Pere median: $78,669/year (2026)
| Compared To | Median Salary | De Pere Pays |
|---|---|---|
| Wisconsin Average | $80,111 | -1.80% less |
| National Average | $64,522 | +21.93% more |
Insurance Agents in De Pere, WI earn a median of $78,669 per year (2026 est.), which is 21.93% higher than the national median of $64,522 and 1.80% below the Wisconsin state average of $80,111.
Cost-of-Living Adjusted Salary
De Pere has a cost of living 6.60% below the national average, meaning your salary goes further here.
Adjusted salary = nominal × (100 / CoL index). CoL index: 100 = national average.
De Pere, WI has a cost-of-living index of 93.4 (below the national average of 100). A insurance agent earning $78,669 nominally has purchasing power equivalent to $84,228 in an average-cost city — an effective 7.07% boost.
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2019 BLS Actual
$62,109
2025 BLS Actual
$75,935
2026 Current Est.
$78,669
2019–2027 Growth
+31.2%
Salary Trajectory for Insurance Agents in De Pere (2019–2027)
2019–2025: actual BLS OEWS data for this metro area. 2026+: CAGR 3.60% projection.
| Year | Annual Salary | Status |
|---|---|---|
| 2019 | $62,109 | Actual |
| 2020 | $63,621 | Actual |
| 2021 | $60,768 | Actual |
| 2022 | $70,546 | Actual |
| 2023 | $72,033 | Actual |
| 2024 | $56,856 | Actual |
| 2025 | $75,935 | Actual |
| 2026(current) | $78,669 | Estimated |
| 2027 | $81,501 | Projected |
Based on 7 years of BLS OEWS data for the De Pere metropolitan area, the median insurance agent salary grew 22.3% from $62,109 (2019) to $75,935 (2025). At a 3.60% compound annual growth rate, salaries are projected to reach $81,501 by 2027 — a total increase of $19,392 (31.22%) from 2019.
Note: Historical values (2019–2025) are actual BLS OEWS figures for the De Pere metropolitan area, sourced from annual Occupational Employment and Wage Statistics surveys. 2026–2026 figures are current estimates, and 2027 values are projections, calculated using a 3.60% CAGR derived from 7-year BLS historical data. Actual salaries may vary based on employer, experience, certifications, and local market conditions.
Salary by Experience Level
| Experience | Estimated Salary Range |
|---|---|
| 0-2 years (New Graduate) | $47,247 – $58,506 |
| 3-5 years (Mid Career) | $58,506 – $78,669 |
| 5+ years (Experienced) | $78,669 – $100,696 |
| 10+ years (Top Earner) | $100,696 – $121,936 |
Agent salary ranges estimated from BLS percentile data. Individual insurance agent compensation varies by employer, certifications, and specialization.
Insurance Agent Job Market in De Pere
As of 2026, the insurance industry in De Pere employs a modest six agents, reflecting a specialized yet stable market. The area's cost of living index stands at 93.4, suggesting that residents enjoy favorable purchasing power, which can enhance the overall quality of life for insurance agents. Notably, competitive pay often stems from agency type; captive agents working with major carriers like State Farm may earn differently than those in independent agencies or large brokerage firms, where commercial lines often yield higher commissions. To maximize income, agents should consider focusing on commercial insurance, where pay scales can be substantially higher than those in personal lines. Additionally, establishing a solid pipeline of clients and obtaining specialized credentials, such as CPCU or CIC, can contribute to both agency ownership and overall compensation in this dynamic market.
More salary data for De Pere, WI:
Frequently Asked Questions
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Written by Jordan Lee, MBA
Career Analyst
Jordan has over 10 years of experience in the insurance industry. He specializes in property and casualty insurance. He has worked in both agency and corporate settings.
Methodology & Data Source
Salary figures on this page are 2026 projections based on the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2026 release. The BLS reported a median annual salary of $75,935 for insurance agentsin the De Pere metropolitan area. A 3.60% compound annual growth rate (CAGR), calculated from 6-year national BLS wage trends, was applied to project current 2026 compensation. Percentile ranges (P10–P90) represent the full salary distribution across experience levels and practice settings in this market.
Data Sources & Methodology
Salary data for De Pere is estimated from official BLS state-level occupational wage data (2025), adjusted for regional cost-of-living differences using BEA RPP (Regional Price Parities).
2026 figures are projected from 2025 BLS data using a compound annual growth rate (CAGR) of 3.60%, derived from historical BLS wage trends for insurance agents (SOC 41-3021).
Compiled and verified by Jordan Lee, MBA, a licensed insurance agent with 10+ years of clinical experience. · View source data at BLS.gov